Instagram has become a really efficient and effective marketplace for influencers and companies to set up their shops and businesses. Apart from being a virtual marketplace, it serves as a really good tool for the users to outreach to their customers and finds their place in the market. Instagram has made sure that the usage of the application as a business stays versatile and applicable to big companies to small family-owned businesses.
In the further sections, let us cover the method through which you can Turn on or off your business Account on Instagram, and lastly we would look into some of the benefits that Instagram marketing does for a business.
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How to Turn On your Business Account on Instagram
Instagram application has made the process of turning on or off business account on Instagram, a really easy process. There are two methods that you can follow to have a business account.
First, create a business account; second, change your personal account to a business account.If you already have an Instagram account and you want to make it a business account, then follow the steps that are given below.
- Sign to your Instagram account.
- Now open your Profile page.
- Now, tap on the “Hamburger” icon (looks like three parallel lines) present on the top-right of the screen.
- Tap on the “Settings” option on the bottom of the screen.
- In the menu that opened, click on the Account option.
- Scroll to the bottom of the menu screen and tap on the option of “Switch Account Type“.
- Select “Switch to Business Account” from the options that pop up.
This will switch your account from either a personal/creators account to a Business Account. If you directly want to switch to a more professional account then follow the process given below.
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- Create or Sign into your account.
- Go to the Profile and then to the Settings.
- Go to the Account option.
- Tap on the “Switch to Professional Account” option present at the bottom of the screen.
- Tap on the “Continue” 0ption.
- In the next section, select the Category for your Business. Once you have selected the category then tap OK. Again Tap OK to confirm the transition.
- Now, tap on the Business option and then tap on the option of Proceed.
- After this you would have to enter the contact information. Tap on the “Next“.
- In this step you have the option to connect your Instagram account page to your Facebook Page that is for the same business. You can complete this step although it is completely optional.
- Tap on the “X” or cross button to go back to your profile.
In the next section, we would cover how you can turn off business account on Instagram.
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How to Turn Off your Business Account on Instagram
This section will cover how you can turn off business account on Instagram. Instagram gives you the option of changing your business account back into your personal account and the process to do so is really easy. Once you switch back your account, it turns into a personal Account. Follow the steps that are given below to turn off business account on Instagram.
- Login into your account.
- Now, go to the Profile.
- Tap the Hamburger icon and then click on the Settings.
- Now, tap on Account option in the opened menu.
- Tap on the option of “Switch to Personal Account“.
- Finally, tap on “Switch Back” to confirm the transition to a personal account.
That is it. If you follow these simple steps then you would be easily able to turn off business account on Instagram and obtain your personal account.
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Additional Benefits of Business Account on Instagram
There is a plethora of functionalities that Instagram provides to its users. On making your account into a business account, you get access to more tools and features that can help you to grow your Instagram account and business and increase your reach to the customers. Some of the benefits are given below. Go through them and make sure to use these benefits to improve your business.
- Updated Instagram Description. A business account has additional space where you can introduce your business and moreover include contact information.
- Post Scheduling. Sometimes it becomes difficult to manage your business and keep track of your posting schedule. Instagram then helps you to schedule your posts through third-party applications so that you do not miss out on your posting schedule.
- “Swipe Up” feature. After your Instagram account reached the milestone of 10,000 followers. Then you would be able to add links to your Instagram stories. This will help you further to add links to your business or links of businesses that you have collaborated with,
- Analytics “Insights“. The most useful and important tool that Instagram provides to its users. The Insights tool gives an insight of your business. Information or data of factors such as new accounts reached, clicks, impressions, etc. Can be used to modify the business strategy for better reach.
- Advertising. You can plan an advertisement campaign through Instagram’s advertising options.
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In this article, we covered how you can turn on your business account and turn off your business account on Instagram. Instagram provides a lot of features that a user can use to run and advertise its business. Finally, we covered some basic benefits that come with Instagram Business Account.
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